Joe 10's Book Store: Metrics Analysis Archives
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Web Site Analysis and Reporting
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Measuring the Success of Your Website: A Customer-centric Approach to Website Management
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Huraol Inan sets out to explain the ins and outs of inproving a Web sites carrying the user through the four main stages of customer engagement: Reach, Acquire, Convert and Retain. He does this and more in this well structured, though perhaps hastily assembled, book. |
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