function amazonIt(theText, theISBN) {
return '' + theText + '';
}
var factoid_arr = Array();
span = '\source: ';
endspan = '\<\/span\>';
factoid_arr[0]='35% of site visitors who encounter problems on your site will leave your site.\
' + span + 'CyberAtlas Research 2000' + endspan;
factoid_arr[1]='20% of Web site visitors will abandon their purchase if they have to contact customer service.\
' + span + 'Boston Consulting Group reseach, 2000' + endspan;
factoid_arr[2]='If your pages load in more than 4-5 seconds visitors will get sick of waiting and leave.';
factoid_arr[3]='4% of dissatisfied customers will get in touch. 96% will simply go elsewhere.\
' + span + 'WebPartner.com White Paper' + endspan;
factoid_arr[4]='Creative Good estimated that US$6.5 billion would be lost by etailers because of bad customer experiences.\
' + span + 'Creative Good, Holiday 2000 Ecommerce Report' + endspan;
factoid_arr[5]='68% of visitors who leave a Web site do so because of inability to find the information they want\
' + span + 'September, 2000, Jupiter Research study' + endspan;
factoid_arr[6]='55% of online shoppers expect a response to email queries in 6 hours but only 29% of online retailers achieve this standard.\
' + span + 'Jupiter Research Dec, 2000' + endspan;
factoid_arr[7]='24 million Americans have broadband access at work but only 8.6 million have fast connections at home.\
' + span + 'Vision Consultancy Group' + endspan;
factoid_arr[8]='Without user-centered design, a user interface typically has around 40 flaws that can slow users and lead to errors.\
' + span + amazonIt('The Trouble with Computers', '0262621088') + endspan;
factoid_arr[9]='Without user-centered design, a user interface typically has around 40 flaws that can slow users and lead to errors.\
' + span + amazonIt('The Trouble with Computers', '0262621088') + endspan;
factoid_arr[10]='By the end of 2000 52% of Internet users were non-English speaking.\
' + span + 'Aberdeen Group study, May 2001' + endspan;
factoid_arr[11]='1. Internet users typically scan rather than read Web pages.\
2. People read over 30% slower from a screen as opposed to paper.';
factoid_arr[12]='A satisfied customer become a repeat customer; repeat customers become heavier users.\
' + span + 'Quirk\'s Marketing Research Review, Octber 2001' + endspan;
factoid_arr[13]='Research has demonstrated that a highly satisfied customer is six times more likely to re-purchase than a customer who is merely satisfied.\
' + span + 'Quirk\'s Marketing Research Review, Octber 2001' + endspan;
factoid_arr[14]='Providing customer satisfaction feedback allows individual units to identify areas for improvement in customer service, which in turn supports a direct impact on profitability.\
' + span + 'Quirk\'s Marketing Research Review, Octber 2001' + endspan;
factoid_arr[15]='Ongoing satisfaction measurement adds to the bottom line.\
' + span + 'Quirk\'s Marketing Research Review, Octber 2001';
factoid_arr[16]='Online user experience is the total interaction that a visitor has with a site, including satisfaction with ease-of-use, content, and function.\
' + span + 'Forrester Research, June 2001' + endspan;
factoid_arr[17]='User experience improvements can boost revenue, reduce customer service costs, and cut development waste.\
' + span + 'Forrester Research, June 2001' + endspan;
factoid_arr[18]='Although companies don\'t typically measure return on user experience, there is a strong connection between design success and business success.\
' + span + 'Forrester Research, June 2001' + endspan;
factoid_arr[19]='The experience that users have with a site ties directly to customer satisfaction.\
' + span + 'Forrester Research, June 2001' + endspan;
factoid_arr[20]='People cannot find the information they seek on a Web site about 60% of the time. \
' + span + 'User Interface Engineering, Inc.' + endspan;
factoid_arr[21]='According to Elizabeth Millard, "The best sites we\'ve found are usable only 42 percent of the time, and none that we have studied are usable a majority of the time...."';
factoid_arr[22]='Studies by Forrester Research estimate that approximately 50% of potential sales are lost from a site as users can\'t find data and that 40% of users do not return to a site when their first visit is a negative experience.';
factoid_arr[23]='A study found that 62% of Web shoppers have given up looking for the item they wanted to buy online.\
' + span + 'Zona Research' + endspan;
factoid_arr[24]='$1 spent on advertising produces $5 in total revenue, while $1 spent on user experience improvements can yield as much as $60.';
factoid_arr[25]='35% of people were unable to complete on-line purchases due to navigational difficulties.\
' + span + 'Intermarket Group findings' + endspan;
factoid_arr[26]='66% of people say "ease of use" is the main reason they return to websites\
' + span + 'Forrester Group' + endspan;
factoid_arr[27]='27% of all web transactions are abandoned at the payment screen\
' + span + 'Forrestor Research' + endspan;
factoid_arr[28]='40% of online shoppers abandon an online transaction in favour of traditional channels.\
' + span + 'Zona Research' + endspan;
factoid_arr[29]='28% of attempted transations fail because the purchase process is too difficult.\
' + span + 'Boston Consulting' + endspan;
factoid_arr[30]='Without user-centered design, a user interface typically has around 40 flaws that can slow users and lead to errors.\
' + span + amazonIt('The Trouble with Computers', '0262621088') + endspan;
factoid_arr[31]='If you don\'t know where you\'re going, It makes no differance how you get there.\
' + span + 'Joe Wholley, c. 1973' + endspan;
// var z = Math.floor(Math.random()*(x.length - 1));
var y = factoid_arr[Math.floor(Math.random()*(factoid_arr.length - 1))];
//DEBUGS
//var y = factoid_arr[30];