About Joe 10: I help businesses struggling with web sites which fail to return the results they expected.

In the on-line world you have the opportunity to reach your audience and treat them to an experience which will convert them into loyal customers, but you may only get one opportunity; Users who experience problems on your Web site rarely wait around to tell you about it; they just leave.

The crafting of an experience which engages the visitor can only be achieved by combining world class design, technical savvy, a clear picture of you business objectives, and most importantly, a never ending focus on the needs and desires of the eventual user of the site. Get these four things right, and your site will return more results than you imagined!

Unfortunately, over half of the sites on the web1 - big, professional sites - have well known, avoidable barriers to usability which each and every day drive millions of site visitors away... away to the competition.

Why aren't these big companies getting it right?

It's amazing, but many of them fall short in two of the critical points which go into making a site truly great. They have the design talent and they have the technical expertise, but what many companies do is they rush into development without first getting a clear picture of their goals and without taking the time to find out what the real users of the site want.

The good news is that I have a process which allows you to see through the eyes of your visitor and design your site so you get the results you expect and convert visitors into loyal customers.

The good news is that I have a process which allows you to see through the eyes of your visitor and design your site so you get the results you expect and convert visitors into loyal customers. These methods save business and industry millions of dollars every day.

Many managers shy away from usability evaluation because they think it is too expensive; Not so! They are willing to keep loosing customers to the competition, a mistake which costs untold revenue and upside potential on the misplaced assumption that they will save money by NOT designing for the real user.

The best investment a Web site manager can make...

...is real research into the habits and needs of their real customers. It's proven that the investment put into user research pays back up to ten fold in reduced development costs, increased customer conversion, reduced technical support expenditures and increased customer satisfaction which leads to increased visitor retention and a positive return on investment (ROI).

Our methods of discount usability testing and user centered design save real dollars by exposing real problems which are proven to confuse users. We start by ensuring that measurable objectives have been set then we define metrics to gauge the improvement so we'll know when we're getting it right. We enlist real human subjects for valuable feedback during the design phase, the development phase and after launch to continually refine the site so it meets the expectations of real users. We monitor and report on site usage so you know your site is returning the results you want.

Why wait? Let's work together to make your web site work for you

Since 1993 (the Dawn of Web time!) I have been an advocate for making Web sites and applications more user friendly. I've helped fortune 500 Companies, Government and small businesses to develop successful Web sites and interactive media with an unrelenting passion for the user experience.

So call today and let's see where we can take your next project. Read about clients I've helped in the past or my client profile to see if you're likely to find satisfaction working with me.

footnotes:
1: According to Vividence Corp. research reported in June 7, 2001 press release