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The Team

Joe Tennis is an Interaction Designer who develops user interfaces for large, database backed multimedia applications and Web sites. He has been responsible for all aspects of the user experience for interactive applications, kiosks and Web sites with innovative personalization strategies for clients including Digitoy Entertainment, The U.S. Department of Energy, Charles Schwab, WR Hambrecht + Co., Ziff-Davis Publishing and Wells Fargo Bank.

Much of his time is devoted to consulting and writing on user centered design, emerging trends and methods of improving information access. His ongoing work focuses on the development of automated systems for multimedia and Web publishing.

Mr. Tennis has taught Advanced Web Design in the graduate and undergraduate programs at the Academy of Art College in San Francisco, where he also guest lectures on Web Design & Usability and Information Architecture. Tennis developed and taught workshops in Interactive Design at Kala Institute in Berkeley where he was instrumental in the establishment of one of the San Francisco Bay Areas first multimedia labs and instructional facilities in 1993. It was here he developed an early networked white-board, chat and push publishing system ('Trial & Error', 1995)

As a development reviewer and technical editor to several books on technology, Tennis's contributions include 'Creative HTML Design' (fist edition, New Riders Publishing), 'Lingo Sorcery; The Magic of Lists, Objects and Intelligent Agents' (second edition, Wiley Press) and 'Magical A-Life Avatars' (Wiley Press).

If you have the time, check out Joe's personal Web Log (blog) or his photography and fine art gallery.

If you would like to buy me a book or just want to know what books I'm interested in, my Amazon wish list is available

His growing Friend of a Friend (FOAF) file is here. Get in touch if you think you should be included there.


Joe 10 Group • 2430 5th Street • Studio L • Berkeley, CA 94710
510.649.1744 • info @ joe10.com

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